Jamaica Center BID
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February 12, 2021

Multi-Store Ribbon Cutting Event Planned for New Business on Jamaica Avenue

Media Contact Jamaica Center BID 
Trey Jenkins  
Director of Marketing and Business Services  
[email protected] 

For Immediate Release:  


Jamaica, Queens, February 11, 2021 – This Friday, February 12, the Jamaica Center BID (JBID) will host a multi-business ribbon cutting event for several businesses that have opened on Jamaica Avenue in the past year. Despite the COVID pandemic, Jamaica Avenue recently welcomed several new businesses, including two seafood restaurants: Hook & Reel Cajun Seafood and Bar and Aloha Krab, MA Perfume, Dunkin’ Donuts, European Wax Center and Diamond Braces. In addition, Jollibee, a quickly-growing Filipino fast-food restaurant with a strong following is also expected to open this spring.

In a nod to NYC’s traditional ticker tape parades which celebrated laudable achievements, be it a World Series win or the installation of the Statue of Liberty, the BID is coordinating a socially distanced “ribbon cutting” parade to honor the many businesses that have decided to open on Jamaica Avenue during one of the most challenging years for retail in modern history. The event will also acknowledge the support of local leaders and business support organizations who have worked to ensure that downtown Jamaica thrives, both pre, during and post COVID-19.

The promotion will kick off at 10 a.m. in front of the new Dunkin’ Donuts at 163-18 Jamaica Avenue with opening remarks and a traditional ribbon cutting. The BID, downtown business leaders and elected officials will then walk (or “parade”) to several other recently opened businesses to allow them to cut a ribbon and be acknowledged for their new presence on Jamaica Avenue.  The brass band Underground Horns will play celebratory music in front of each store. Due to the pandemic, the event itself will not actually be a “traditional” parade that involves street closures or hosts large crowds, but rather a concerted effort by business and elected leaders to visit each new business on the same day in a coordinated and celebrated fashion. 

“Downtown Jamaica is all about community, and when you join our business community, we are going to support you—in the best of times and in the most challenging of times. We’re excited to acknowledge those businesses that have chosen to invest in our downtown. This warm welcome is just the first of many touchpoints these businesses can expect to receive from our organization and our broader community,” said Jennifer Furioli, Executive Director of the Jamaica Center BID.

The event will kick off at the new Dunkin Donuts location (163-18 Jamaica Avenue), followed by ribbon cuttings at MA Perfume (165-12 Jamaica Avenue), European Wax Center and Diamond Braces (166-16 Jamaica Avenue) before concluding at the new restaurant Hook & Reel Cajun Seafood and Bar (161-21 Jamaica Avenue).

In addition to having the opportunity to cut a ribbon and meet their local business and community leaders, the new businesses will also have the chance to offer a special promotion to customers.

Dunkin’ Donuts

“We’re happy to be part of the downtown Jamaica community and look forward to continuing to invest into the community. We’ll be offering a free donut with any purchase this Friday.” - Yazeen Rowzani, Owner

Diamond Braces

“Diamond Braces is happy to be in downtown Jamaica. We take all insurance, and we offer a complimentary consultation on your first visit. We look forward to serving you.” - Denis Zubov, Manager

European Wax Center

"We are so excited to be part of this vibrant community. Customers that stop by on the ribbon cutting day can receive complimentary eyebrow servicing. You'll love the way you look...We guarantee it!” – Angel-Leah Ramkalawan, Manager

Hook & Reel Cajun Seafood and Bar

“We are so excited to have indoor dining at Hook & Reel return this Friday in time for Valentine’s Day weekend. We’re also now operating a full bar for our customers. Hook up with your perfect boil and Reel in your friends to Jamaica Hook & Reel!” - Wendy He, Owner

MA Perfume

“We look forward to building our perfume and cologne clientele on Jamaica Avenue with great prices, trust and convenience with the support of all our loyal customers. We will be having a sale on all perfume and cologne gift sets as well as 50% off select fragrances.” - Monica Chawla, Owner

Each new business will also be provided with five ‘I Love Jamaica Avenue’ tote bags to hand out to customers of their choice on the celebratory day, along with a balloon bunch to post outside of their door and special signage provided by the Jamaica Center BID indicating that they are a new business on the Avenue.

To learn more about the Jamaica Center BID and stay up-to-date on all happenings on Jamaica Avenue, make sure to visit www.Jamaica.nyc, sign up for our weekly newsletter and follow us onFacebook, Twitter and Instagram.

About the Jamaica Center Business Improvement District (BID)
Founded as the Jamaica District Management Association in 1979, the Jamaica Center BID is central to one of New York City’s fastest growing communities. Jamaica Center BID is the proud home to national and regional retailers, several major cultural and educational institutions as well as City, State and Federal Offices, and more than 400 businesses. The Jamaica Center BID seeks to maintain Jamaica Center as a thriving business hub and premier destination to shop, work, live and play.


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