After 20 years, Triborough Bridge Playground B in New York City has received its first significant renovation. Big Ten Network (BTN) partnered with NYC Parks for the revamp project. The court even received a custom court design by Brooklyn-based artist Mark Paul Deren (MADSTEEZ).
The basketball court had freshly laid asphalt installed along with two new basketball hoops. The color of the artwork on the court represents all 14 Big Ten universities and, of course, featured Deren’s signature “M”. BTN hosted a youth clinic lead by Chris Brickley, the trainer for multiple NBA All-Stars, and Jared Jeffries, former New York Knicks forward, to open the court. Almost 50 children in the area from After-School All-Stars and the Zone 126 afterschool program came out to play some ball.
Jordan Maleh, Director of Digital Marketing and Communications at BTN explained, “As a network our goal was to, even in a small way, make a meaningful contribution to that culture and we’ve been fortunate to have a partner like NYC Parks to make it a reality.”
MADSTEEZ is known for his large, vivid paintings that often combine familiar elements with abstract landscapes. Aside from this project, he has worked with Nike, Target, Red Bull, and Bleacher Report.
Deren said he was “absolutely honored to partner with The Big Ten Network and create something special for the Astoria community.”
The importance of having areas for kids to play outside is undeniable. This is especially true seeing as how on average, children play outside for just over two hours each week, compared to the 8.2 hours their parents played outside when they were kids.
Luckily for NYC residents, the Triborough Bridge Playground B isn’t the only place getting new artwork this year.
Ten new artworks are making their way to New York City parks this summer. As part of the city’s “Art in the Parks” initiative, custom works of art will be installed in two parks in each of the five boroughs in June.
The projects are being funded by clothing retailer Uniqlo with a $100,000 grant. Each artist will be given $10,000 to complete their project. This is the second year of Uniqlo’s partnership with the city. The current Uniqlo-funded projects will stay in place until late May when it’s time for the new artwork to be installed.
According to the Parks Department, “Art in the Parks” initiative has placed more than 2,000 artworks in over 200 parks since 1967.
Park areas are precious in the crowded city. While spending as little as 5% of a home’s value on landscaping can produce an ROI of up to 150%, many homes and business owners don’t have the land to do so. Because of this, buildings with lawn and park space are often sought-out.
In a place like New York City where park and lawn areas are somewhat limited,green spaces can provide extra light and sky along with things like playgrounds, dog parks, and room for recreational activities that nearby residents can enjoy.
Because even the smallest park has significant value, more buyers, renters, and developers are seeking out these hidden green spaces throughout the city.